Apple Inc. AAPL

Revenue Intelligence Report • 73 quarters of SEC filing data • Updated 2026-10-14 • Data through 2026-06-27

Apple Inc.'s latest quarterly revenue is $109B for the period ending 2026-06-27. The model projects $483B across the next four quarters (+3.5% versus the preceding four quarters). The forecast uses SG&A data; model selection and estimation exclude the latest quarter, whose retrospective holdout error is 10.3%. These are statistical associations, not estimates of the causal effect of spending.

Investment Thesis

The ARDL forecast is based on reported revenue and SG&A data through 2026-06-27. Training MAPE measures fit to historical data; the separately reported holdout error measures a withheld quarter. Spending coefficients describe associations and do not establish causation.

Next 4 Quarters
$483.3B
+3.5% YoY
R&D Elasticity
-0.35x
SG&A Elasticity
1.19x
Training Fit
5.1% MAPE
Retrospective holdout (Q3 FY2026): The model predicted $98.14B vs the actual $109.42B — an error of 10.3%.
Retrospective one-quarter holdout: model fitting and selection exclude this quarter. Historical inputs use the latest available restatements, so this is not a preserved real-time forecast.
⚠ Model limitation: One or more estimated spending associations are negative. These observational coefficients do not establish a causal return on spending.

Revenue Forecast

AAPL Revenue Forecast

Quarterly Detail

QuarterModel ForecastActual95% RangeYoY GrowthStatus
Q3 FY2026
Period end 2026-06-27
$98.14B $109.42B $86.25B–$111.66B +4.4% ✓ In range
Q4 FY2026
Period end 2026-09-27
$112.71B $93.90B–$135.30B +10.0%
Q1 FY2027
Period end 2026-12-27
$145.63B $116.44B–$182.13B +1.3%
Q2 FY2027
Period end 2027-03-27
$120.22B $92.86B–$155.65B +8.1%
Q3 FY2027
Period end 2027-06-27
$104.72B $78.45B–$139.77B -4.3%

Seasonal Factors

Multiplicative seasonal adjustment: These factors capture Apple Inc.'s systematic quarterly revenue patterns relative to the trend model. A factor of 1.05 means that quarter typically runs 5% above the underlying trend; 0.95 means 5% below. Factors are computed as the median of (actual / fitted) across all available quarters.
Fiscal QuarterSeasonal Factorvs TrendInterpretationObs.
FQ1 (Oct–Dec) 0.9992 -0.1% In line with trend 17
FQ2 (Jan–Mar) 0.9919 -0.8% In line with trend 17
FQ3 (Apr–Jun) 0.998 -0.2% In line with trend 17
FQ4 (Jul–Sep) 0.99 -1.0% In line with trend 17

Spending and Revenue

AAPL Spending Timing
Reading this chart: Each line shows the cumulative revenue association with a 1% change in spending over subsequent quarters. These estimates describe historical associations and do not establish causation.

Time-Varying Spending Associations

Time-varying analysis: A penalized spline model (GAM) tracks the association between log spending and log revenue over 73 quarters. Its coefficients describe conditional historical associations, not causal returns on spending.
Current SG&A elasticity: 3.1613x • R&D elasticity: -0.1582x
The model-term chart shows relative absolute term magnitudes. Its percentages are not shares of revenue or causal contributions to growth.

Want this analysis for your portfolio?

I build custom revenue intelligence reports for investors and companies using SEC filing data, econometric modeling, and AI-powered insights.

Get in Touch