Huntington Bancshares Incorporated HBAN
Revenue Intelligence Report • 66 quarters of SEC filing data • Updated 2026-03-15
Huntington Bancshares Incorporated has a forecasted full-year revenue of $1.4B, a -7.6% year-over-year change, based on 66 quarters of SEC filing data. Key revenue drivers include SG&A (elasticity 0.04x). The ARDL model has 8.9% MAPE.
Investment Thesis
At 8.9% MAPE, the model captures Huntington Bancshares Incorporated's broad revenue trajectory, though quarterly variability suggests sensitivity to external factors. Sales & marketing spend shows a 0.04x elasticity, suggesting effective go-to-market execution.
Next FY Revenue
$1.44B
-7.6% YoY
SG&A Elasticity
0.04x
Model Accuracy
8.9% MAPE
Holdout validation: The model predicted $404B vs the actual $410B — an error of 1.6%.
Note:
Huntington Bancshares Incorporated does not report R&D expenses separately. This analysis uses SG&A spending only.
Revenue Forecast
Quarterly Detail
| Quarter | Model Forecast | Actual | 95% Range | YoY Growth | Status |
|---|---|---|---|---|---|
| Q4 2025 | $404B | $410B | $295B – $552B | -1.6% | ✓ In range |
| Q2 2026 | $377B | $242B – $588B | +7.4% | ||
| Q3 2026 | $365B | $212B – $628B | -3.2% | ||
| Q4 2026 | $355B | $189B – $664B | -16.3% | ||
| Q1 2027 | $346B | $172B – $698B | -15.6% |
How Spending Drives Revenue
Reading this chart:
Each line shows the cumulative elasticity — how a 1% increase in spending translates to revenue growth over subsequent quarters. The effect builds over 4-5 quarters as investments compound.
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