Advanced Statistical Modeling

Math that moves metrics

Basic BI tools are great for telling you what happened yesterday, but they fail to tell you why it happened or what will happen tomorrow.

I build bespoke statistical models designed specifically for high-growth SaaS and e-commerce companies. Leveraging survival analysis for precise Lifetime Value (LTV) prediction and hierarchical Bayesian models to untangle complex user behaviors, I turn raw data into actionable strategic foresight.

Modeling Capabilities

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  Survival Analysis for LTV: Predicting customer churn distributions before they happen, allowing for targeted retention spending.
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  Marketing Mix Modeling (MMM): Quantifying the true ROI of your ad spend across multiple offline and online channels without relying on biased platform attribution.
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  Bayesian Inference: Incorporating prior business knowledge into continuous probability distributions to measure true uncertainty.
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  Time-Series Forecasting: Utilizing ARDL, ARIMA, and Prophet pipelines to predict revenue, demand, and growth trajectories.