Nike, Inc. NKE

Revenue Intelligence Report • 53 quarters of SEC filing data • Updated 2026-03-06

Nike, Inc. demonstrates a strong relationship between its selling, general, and administrative (SG&A) expenses and revenue growth, with a 1% increase in SG&A leading to a 0.40% rise in revenue, indicating effective spending strategies. Despite a recent quarterly revenue of $12.4 billion and a forecasted FY revenue of $47 billion, reflecting a slight year-over-year decline of 1.6%, the company's model accuracy shows a promising MAPE of 2.5%. Investors can expect that continued investment in SG&A will drive future revenue growth, although the current outlook suggests a cautious approach in the near term. Overall, Nike's strategic spending and revenue elasticity position it well for long-term growth despite short-term challenges.

Next FY Revenue

$47.01B

-1.6% YoY

SG&A Elasticity

0.40x

Model Accuracy

2.5% MAPE

Holdout validation: The model predicted $12B vs the actual $12B — an error of 4.2%.

Note: Nike, Inc. does not report R&D expenses separately. This analysis uses SG&A spending only.

Revenue Forecast

Quarterly Detail

Quarter	Model Forecast	Actual	95% Range	YoY Growth	Status
Q4 2025	$12B	$12B	$11B – $13B	+2.7%	✓ In range
Q1 2026	$12B		$11B – $13B	-5.5%
Q2 2026	$12B		$11B – $13B	+4.4%
Q3 2026	$12B		$10B – $13B	+0.9%
Q4 2026	$12B		$10B – $14B	-5.4%

How Spending Drives Revenue

Reading this chart: Each line shows the cumulative elasticity — how a 1% increase in spending translates to revenue growth over subsequent quarters. The effect builds over 4-5 quarters as investments compound.

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